Business Intelligence strategy at Unilever

Geplaatst op 30-01-2009 door ICT Media
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Unilever markets various home & personal care products as well as a wide range of food brands. After organic growth and various acquistions, Unilever had executed an organizational change program in order to have one face to the customer. IT systems have been synchronized as part of this program. In a second phase, Unilever will position Business Intelligence (BI) as key management tool within the company. Discover how Unilever has setup a business case, how they have defined their BI strategy & road map, and how they have balanced the urgent short term requirements with long term planning.

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Business_Intelligence_strategy_at_Unilever.pdf

Speaker is Ronald Stoppelenburg, Head of Management Inofrmation Systems, Unilever.Hosted by Thomas The, Managing Partner, Tensor.

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